Art Marketing

Marketing your art starts with a plan

Your plan starts with determining your "MISSION" (what you want to accomplish from art marketing), and defining and articulating your "VISION" ( values; preferred future; where I am going).

As part of our artists consulting services, we help you determine your art marketing goals, we work with you to design your customized plan based on your input and then we assist your implementation of the plan.

For example, if you were planning a road trip, your mission would be to arrive at a destination, and your vision might include how you would get there and what fun you would have upon arrival.

Your art marketing plan is personal and unique to your Vision & Mission, but has some common elements:

• Artist Marketing Objectives (what you want to accomplish)
• Artist Marketing Goals (the steps needed to accomplish the objectives)
• An Art Marketing Time Line (when to accomplish the steps)

• Link: Artists Strategic Plan Description

Artist Promotional Materials

All artist promotional materials should consistently exhibit your "brand". Content, style, unique attributes.

Printed Artist Promotional Materials for Hand-out & Snail Mail

• a brief artists statement (in terms of your marketing objectives)
• an artist resume of accomplishments
• an artist biography
• an Artist Marketing Brochure and thumbnail art portfolio

Artist Promotional Materials for electronic and digital media

• a cd/dvd with electronic copies of the printed materials
• a web site
• a plain text marketing email AND a html marketing email

Look Professional - Act Professional - Be Professional -

IMPORTANT if you are serious about the business of art, then it is crucial that your marketing presence be professional in appearance and appropriate for the market/markets you intend to successfully penetrate.

• a professional appearing Web Site
• a professional appearing plain text marketing email

Article Rev.08.0518.01