Planning Your Art Business Future

Thinking about marketing your art?

You need a PLAN.

Strategic planning is the process of defining your strategy, or direction, and making decisions on pursuing the strategy. All strategic planning deals with at least one of three key questions:

  • "What do I do?"
  • "For whom do I do it?"; and
  • "How do I excel?"

Your plan starts with determining your "MISSION" (what you want to accomplish from art marketing), and defining and articulating your "VISION" ( values; preferred future; where I am going).

For example, if you were planning a road trip, your mission would be to arrive at a destination, and your vision might include how you would get there and what fun you would have upon arrival.

Your art marketing plan is personal and unique to your Vision & Mission, but has some common elements:

  • Artist Marketing Objectives (what you want to accomplish)
  • Artist Marketing Goals (the steps needed to accomplish the objectives)
  • An Art Marketing Time Line (when to accomplish the steps)

  • Details about Strategic Planing for the artist are located HERE.

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